Menu Engineering 5

• Lecture1.1
  Chapter 1 – What’s a BCG matrix?
• Lecture1.2
  Chapter 2 – Promoting Star Menu Items
• Lecture1.3
  Chapter 3 – Improving Cash Cow Menu Items 
• Lecture1.4
  Chapter 4 – Improving Poor-Selling Menu Items (Question Mark, Dog)
• Lecture1.5
  Chapter 5 – How to Keep Low-Profit and Poor-Selling Menu Items from Creating the Same Results